Standing Out in a Job Search - CareerEnlightenment.com

By relating to something that others already know about, you can define yourself.In high school, Waldron was notorious. By defining myself as not-Waldron, I became memorable to many people who I ordinarily wouldnt have known.Who are You NOTJust for fun, as part of your personal branding experiments, think of something you would never do, or someone you would never be. A Meme is an idea-object that is easily grasped by others.When you are introducing yourself at a networking event, and you are finding it hard to describe what makes you unique, or what it is that you do, try using  this negative analogy. Try to describe it in terms of what you are not.One client of mine is named Gary Coleman. He introduces himself as, Hi Im Gary Coleman, but not THE Gary Coleman.I am not a career coach. I am a social media strategist who can really help job seekers stand out from the crowd.Who are you not?